Sales Question Bank
for Exam preparation

Q2. Maruti Suzuki buys 1,000 car tyres from JK Rubber ltd. Tyre, in this case, would be a/an

1. FMCG
2. Consumer good
3. Industrial good
4. White good

Q3. Which among the following is a major part of applications and techniques that helps in gathering, storing, analyzing, and accessing the data?

1. Data mining
2. Virtual reality
3. Business analytics
4. Data visualization

Q4. A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them.

1. possession
2. profit
3. image
4. psychological

Q5. USP stands for ____ and is an important advantage of branding

1. Unique Selling Proposition
2. Unequal Selling Pitch
3. Unidentified Shuttle Position
4. Unmanned Space Probe

Q6. When the manufacturer establishes two or more channels catering to the same market, then …………… occurs.

1. Vertical channel conflict
2. Horizontal channel conflict
3. Multi channel conflict
4. None of the above

Q7. According to the BCG matrix a cash cow.

1. Has a high market growth rate but small market share
2. Generates less cash for the firm
3. Requires firm to invest heavily in market
4. None of these

Q8. PESTLE analysis stands for analysis of ___, Economic, Social, Technological, Legal and environmental factors affecting business.

1. Personal
2. Political
3. Proposal
4. Production

Q9. The brand name or logo should not be used generically or commonly, as this leads to the dilution of the brand value

1. True
2. False

Q10. Which of the following is not the objective of pricing?

1. R O I
2. Market share
3. Prevention of competition
4. Profiteering